How iJooz Revolutionized the Juice Industry in Singapore
SINGAPORE: iJooz, a refreshing beverage brand, has taken the Lion City by storm with its innovative approach to providing freshly squeezed orange juice at an affordable price. Founded by CEO Bruce Zhang, iJooz has redefined the traditional concept of juice retailing by integrating technology and data analytics into its operations.
The Technology Behind the Juice
Mr. Zhang’s background in the semiconductor industry equipped him with the skills needed to revolutionize the juice industry. By leveraging robotics, data analytics, and cutting-edge technology, iJooz has streamlined its supply chain to provide tens of thousands of orange juice cups daily in Singapore. The company’s vending machines, powered by proprietary software and hardware, offer customers a glimpse into the juicing process through wide glass panels.
Expanding Horizons: From Singapore to Japan and Beyond
Despite facing challenges during the pandemic, iJooz emerged stronger and expanded internationally, with franchises in over 30 countries. The brand’s recent focus on Japan has been met with overwhelming success, as the country has embraced iJooz’s concept of fresh juice amid high fruit costs. With plans to enter the US market, iJooz is poised for further growth and aims for an IPO in the United States by 2027.
Keeping Prices Low, Quality High
While the price of oranges has increased in recent years, Mr. Zhang remains committed to providing customers with affordable juice. The company’s dedication to sourcing high-quality oranges from around the world ensures that every cup of iJooz juice is fresh and tasty. By optimizing its supply chain and leveraging data analytics, iJooz maintains a consistent $2 price point for its customers, with the option for app users to enjoy this rate across all locations.
As a juice lover, it’s fascinating to see how iJooz has transformed the way we enjoy orange juice. The company’s commitment to innovation, affordability, and quality sets it apart in a competitive market. With plans for further expansion and an IPO on the horizon, iJooz is not just a juice brand—it’s a testament to the power of technology and vision in shaping the future of the beverage industry.