Jonas Koh: Pursuing His F&B Dream
In the heart of Ang Mo Kio, a young entrepreneur, Jonas Koh, 30, is defying odds and chasing his passion for F&B. Three years after graduating from SIM-RMIT with a business degree to satisfy his parents’ wishes, Koh embarked on his culinary journey by opening a sedap Malaysian-style nasi lemak stall, The Kumpong Boys.
From Bartender to Hawker: A Journey of Passion
Before venturing into the hawker scene, Koh honed his skills as a bartender at the renowned Lo & Behold diner. His love for food and desire to create something unique led him to transition from crafting cocktails to crafting flavorful nasi lemak dishes. Despite dreaming of opening a mini restaurant or bar, Koh found solace in the affordability and accessibility of a hawker stall.
The Secret Recipe: A Mentorship Worth $10,000
With the guidance of a seasoned Malaysian chef, Koh paid a hefty sum of $10,000 for exclusive recipes and hands-on training in perfecting the art of Malaysian-style nasi lemak. This unique collaboration birthed The Kumpong Boys, setting it apart from traditional hawker fare.
Stiff Competition and Unwavering Determination
Despite facing challenges and tough competition in Ang Mo Kio, Koh remains resolute in his pursuit of success. Living off his savings, he grapples with the reality of breaking even while remaining optimistic about the future. The support of loyal customers and fellow hawkers fuels his determination to push forward and elevate his culinary craft.
Koh’s story is a testament to the resilience and passion of Singaporean entrepreneurs. Through dedication, creativity, and a sprinkle of spice, he continues to serve up delectable nasi lemak sets that capture the hearts and taste buds of customers, one plate at a time.