Creative Technology has appointed Mr Freddy Sim as its new CEO, taking over from his late brother and company founder, Sim Wong Hoo. The change in leadership took effect on Friday, May 16, with Mr Freddy Sim stepping into the role previously held by his brother until his passing in 2023. In a surprise move, the company announced that the new CEO will be receiving a meager monthly salary of S$1 (US$0.80), mirroring the same token amount his brother received during his tenure.
The Singapore-based company, established in 1981, is well-known for its Sound Blaster sound cards and digital entertainment products. Mr Freddy Sim expressed his gratitude for the appointment, acknowledging the legacy left by his brother and pledging to continue building upon the foundation laid out by Sim Wong Hoo. He emphasized the importance of innovation within the technology industry, highlighting Creative’s reputation as a pioneer in the field. The company’s new senior management team has outlined a strategic shift towards prioritizing innovation and embracing a bold entrepreneurial spirit to drive growth.
Described as a “seasoned entrepreneur” with over four decades of experience in consumer electronics and technology, Mr Freddy Sim is poised to lead Creative Technology into a new era of renewal and product innovation. The company’s announcement also confirmed that Dr Tan Jok Tin, who previously served as interim CEO, will transition into the role of executive chairman. With a focus on accelerating Creative’s momentum and delivering cutting-edge products, Mr Freddy Sim’s leadership is expected to shape the company’s future direction in the competitive tech landscape.
